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Erika Sűdy

Founder

Languages

Japanese, English, Spanish, Russian

Education

Eötvös Loránd University
Erika Sűdy started her career in the Ministry of Foreign Affairs and Trade of Hungary, which she left in 1987. In 1990, she established her own market research company that she managed until her husband, Dr. Zoltán Sűdy was appointed ambassador to Thailand. She also started her own fashion brand in 2000.

After 2007, she devoted her work completely to business consulting until her retirement. She enjoys and dedicates her time to organizing nonprofit cultural events both in Hungary and Japan.
Erika Sűdy 's Posts
Blog

A word or two about green tea

27 May 2016
Erika Sűdy
First of all, I need to rectify two misunderstandings. Camellia sinensis comes from Southeast Asia and India. It is an evergreen tree that grows up to as much as 8-10 meters (25-30 feet) in height and has spreading branches. On tea plantations the height is kept down to 1-1.5 metres (3-5 feet) to make continuous […]
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Blog

Tobi workers

11 March 2016
Erika Sűdy
Anyone visiting Japan has had to encounter construction projects, since new buildings and city projects are going up all around us. We have to have noticed that some workers on these construction projects dress in the kind of clothes we’d really find unusual. They kind of resemble the actors in a sci-fi film, said a […]
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Blog

The language of music

25 December 2015
Erika Sűdy
Hungarian cellist Csaba Onczay and Kouketsu Haruhiko met in Japan twenty years ago, marking the start of a beautiful friendship. It also marked the start of Gifu’s Hungarian Friendship Society and the Hungarian Academy of Music’s Friends of Japan Music Society. Since then, Masters’ level courses have been held every single year. Thanks to this […]
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Blog

Japanese Christmas cakes and marriage brokering

16 October 2015
Erika Sűdy
Junichiro Koizumi, who later became prime minister, was 36 years old when he married a 21-year-old college student, Miyamoto Kayoko, in 1978. The marriage was in accordance with “omiai” (お見合い) customs, although rumors abounded that Takeo Fukuda, who was prime minister at the time, had played a significant brokering role. No doubt Fukuda would protest […]
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Blog

Picture postcards and greeting cards

7 August 2015
Erika Sűdy
I don’t know about other people but I tend to collect things that mean a lot to me and hold onto them as keepsakes. So over the decades I have acquired a collection of lovely picture postcards from my Japanese friends. It’s still only August but I know that many of them are already designing their […]
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Blog

Women in society

29 May 2015
Erika Sűdy
Back in the late 1970's I had to visit a Japanese company in Tokyo on business. I was received by a gentleman about 20 years my senior, who was assigned to accompany me from one office building to another. That walk, over a distance of about 300 meters, is something I’ll never forget and was […]
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