Connecting
ASIA
and
Europe

About Us
  • Master Good
    Mirsa
    Marcher
    Green-Divízió
  • Trigo
    Gravity R&D
    RVmagnetics
    SabeeApp
  • JETRO
    Seiren Hungary
    Valians International
    Grüne Antwort
  • Master Good
  • Mirsa
  • Marcher
  • Green-Divízió
  • Trigo
  • Gravity R&D
  • RVmagnetics
  • SabeeApp
  • JETRO
  • Seiren Hungary
  • Valians International
  • Grüne Antwort

What We Do

Sűdy & Co. has been supporting the development of business & cultural relationships 
between Asia (mainly Japan) and Central and Eastern Europe since 2000.
The vast network of contacts our consultants and partners have allow us to offer tailor-made support 
with almost any kind of project, but generally, we offer the following services to our customers.

Market Research

Providing you a thorough insight into the Asian & European markets

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FDI Support in Central and Eastern Europe

Leading your investment project to success in Hungary & the CEE region

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Company Establishment

Showing the way towards creating your own Asian (Japanese) or 
European subsidiary

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Sales Support in Asia & CEE

Helping you introduce your products on your desired market

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HR Services

The soul of a company lies in its employees

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Intercultural Training

Building bridges between your Japanese & European employees

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Teambuildings

Bringing your team on the same page with the power of diversity

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M&A Consulting

Providing support with selling your company on the M&A market

Feel Free to Contact Us!

If your company is also considering expansion to the Asian or the Central and Eastern European markets and you would like to get up-to-date information about its current opportunities, please feel free to contact us for a consultation free of charge.
We will answer your inquiry as soon as possible.
Contact Us

A Slice of Asia & Europe Through Our Eyes

We regularly update our website with contents related to Asian & European business and culture. Feel free to check them out!
News

Interview with Dr. Zoltán Sűdy and Erika Sűdy on the 25th Anniversary of Sűdy & Co. Ltd.

30 April 2026
Luca Grenda
Few businesses are backed by a personal and professional story so closely intertwined with Japan. How did your journey begin—both personally and professionally? Dr. Zoltán Sűdy: Erika and I met in 1975 under quite ordinary circumstances: in the dining hall of the Ministry of Foreign Affairs. Three young women were sitting at a table, and […]
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News

Welcoming a New Colleague – Krisztina Farkas 

30 April 2026
Luca Grenda
We are pleased to announce that Krisztina Farkas has joined the team of Sűdy and Co., Ltd. Krisztina will be responsible for back-office controlling and financial advisory tasks, with a primary focus on supporting our Japanese and other Asian clients. In her role, she is involved in analyzing financial processes, performing controlling activities, and supporting […]
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News

Is the Hungarian Forint’s Strength Built on Solid Ground? A Pragmatic View for International Businesses

24 April 2026
Dániel Vuleta
Following the recent Hungarian elections, the forint (currecy code: HUF) has shown notable strength, supported by a wave of improved investor sentiment. Many market participants now anticipate further appreciation, driven largely by expectations that previously frozen EU funds may soon be unlocked, providing a meaningful boost to the economy. However, beneath this more optimistic narrative, […]
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