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Zoltán Bassa

Senior consultant

Languages

Hungarian, English, Japanese, German

Education

College of Foreign Trade
Anglia Polytechnic University
Zoltán Bassa joined our team in 2007. Previously, he had worked for the Institute of World Economy of the Hungarian Academy of Sciences and the Japan External Trade Organization (JETRO).

He had taken up the position of secretary general of the Hungary-Japan Friendship Society for 10 years on a voluntary basis.

Zoltán is mainly supporting the exports of food and raw materials to the Japanese market. He is the coordinator of meat product exports of Hungarian and Central European companies to Japan.
He is also responsible for preparing and concluding M&A transactions.
Zoltán Bassa 's Posts
Blog

One person – two native languages

13 May 2016
Zoltán Bassa
Someone once told me that by the age of 6 months we understand everything that is said to us and we can even distinguish between the languages that we hear. The human brain is capable of amazing things. Here’s what happened when my daughter, whose mother is my Japanese wife, was about one year old. […]
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Blog

Do the Japanese have a sense of humor?

26 February 2016
Zoltán Bassa
At the level of day-to-day communications, humor does not typically help to bring the Hungarians and Japanese closer together. For us, humor is a nearly surefire way of establishing a connection and keeping it going. In Japan, being a “serious person” and not joking around is considered much more appropriate. Presenting yourself in an ironic […]
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Blog

Szentendre gets a Japanese garden

11 December 2015
Zoltán Bassa
A few years ago a man named Zoltán Dani contacted me and several other people with Japanese interests. He presented a project: to build a Japanese garden in a public space in the artists’ town of Szentendre. With over 10 years of Japanese garden building under his belt, he said he had finally decided to […]
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Blog

The Japanese and time

2 October 2015
Zoltán Bassa
One significant difference between the European and Japanese way of thinking is their attitude towards time. In Europe, when a train is 15 minutes late, we think it’s more or less on time. In Japan, if a train arrives one minute after it is due then it’s late. Taking a look at things at home, […]
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Blog

'Sexlessness’（セックスレス) in Japan

24 July 2015
Zoltán Bassa
In the past, even Hungarian Internet users have found a number of articles reporting that Japanese young people have hardly any sex-life and have a tough time finding partners. Those articles were about unmarried young people. This is about a different social group, married couples, offering readers a summary of an article that appeared in […]
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Blog

New Japanese restaurants in Budapest

15 May 2015
Zoltán Bassa
Itoshii opened in February 2014 on Nyugati tér, on the lowest floor of the Eiffel Office Building. Much like the Wasabi chain, its distinctive feature is that it is an “all you can eat” restaurant. But, instead of the dishes coming along on a conveyor belt, you pick and choose your meal on a tablet […]
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